Module 2: Tender Strategy

Your tender strategy is an essential part of submitting a winning tender. In this module, we’re going to talk about the importance of understanding the client’s requirements, and how this plays a big part in shaping your response. We’ll also be covering how well you know your position in your industry, and how to identify your competitive advantage in the marketplace.

The Tender Strategy is essential to submitting a winning response. In this module, we’ll talk about the client’s requirements and how they shape your response.

Three important questions to consider are:

  • How well do you know your industry?
  • How confident are you with your position in your industry?
  • Are you up to date with the current competitive pricing and market forces?

Now you understand the Tender Process (from Module 1), it is time to develop your Tender Strategy.

This module is all about the importance of having a strong tender strategy and the steps you need take to effectively prepare one. From learning how to impress the client, to understanding their exact needs and identifying your competitive advantage.

Learning Outcomes

At the end of this module you will understand:

  • How to stay ahead of your competitors by identifying your unique spelling proposition (USP)
  • Why you need to have a strong understanding of what the client actually needs
  • How to discover the exact needs of the client
  • How to identify, create and implement your win themes
  • Your unique benefits and why your clients buy from you/use your services
  • How to show your value through story-telling and evidence-based resources.

Additional Resources

The following resources are available to give you a head start on your tendering journey:

It’s time to get started.