Module 5: Writing Your Response

Now that you’ve developed your bid strategy and understand more about your tone of voice and what to write, we are going to start writing your tender response. Exciting stuff! Module 5: Writing Your Response is extremely helpful as it’s going to provide you with tonnes of information on common tender questions you’ll come across when responding to tenders. Just remember that new tender questions do pop up and I can’t cover every single one here. However, I am here to help so if you have any additional questions or concerns, you can post it in our private Facebook group.

This entire module is a simple step-by-step guide to help you write your response. You’ll also find information on how to answer specific tender questions that often appear in various forms in most competitive tenders. As with most things in life, the more time you spend planning, the better the outcome! The same goes for writing winning tenders.

Learning Outcomes

At the end of this module, you will understand:

  • How to WOW your client: focusing on your tender cover page, cover letter and your winning executive summary.
  • About your business: how to describe your business, sell the benefits and the experience your clients will receive. 
  • Capability and experience: what sets you apart from your competitors? You’ll learn how to use different ideas to present and develop your information in order to impress your clients.
  • Ability to service the contract: using key information to detail how you will service the client in line with their needs.  
  • Key tender requirements: using key information, sample responses, checklists and documents to develop a winning tender response.

Additional Resources

The following resources are also available to give you a head start on your tendering journey:


Are you ready? Are you excited? Great! Let’s begin.

As I mentioned before, Module 5 covers everything you need know about writing your tender response. It’s also important to remember what you learnt in Module 2: The Bid Strategy if you want to get the most out of Module 5. I’m going to provide you with some real life examples and talk about how much detail you should go into for each aspect of your tender response.