First and foremost, you need to define your focus. It’s critical that you identify what makes you and your business different. You need to:
You’ll face a lot of strong competition, especially in sectors such as cleaning and security. Identifying what sets you apart from everyone else is key and is often overlooked by businesses when submitting a tender. You need your tender to stand out from your competitors to win.
Your Tender Strategy
After all the time, effort and resources spent on a submission, you want to stand out amongst the endless pages of submission documents.
The first part of developing your tender strategy, is to understand the marketplace in which you operate. Now by that I mean, understand your competitors, what they offer compared to what you offer.
An essential part of your undertaking is to understand your key competitors (who else will be submitting a tender response?) and what they will offer. Examine your competition and consider this task as part of your response.
A well thought out SWOT Analysis is an excellent way of gaining insight into your competitors, and to answer the questions above. SWOT Analyses assess Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal to the business, whilst opportunities and threats are external (environmental).
Create the SWOT Analysis for your business.
Use the Company Analysis Worksheet to gain insights into your business. (Download available from the Module 2 downloads lesson)